Brand Identity
Egab makes international journalism authentic. Every visual choice communicates credibility, warmth, and editorial confidence.
Logo Variants
Hosted URLs
Click any URL to copy. Use in Webflow, CIO emails, and app UI.
| Variant | Path | Use |
|---|---|---|
| Full Color | /logo/full.svg | Light backgrounds |
| Dark Mono | /logo/dark.svg | Cream, print |
| White | /logo/white.svg | Dark backgrounds |
| Wordmark | /logo/wordmark.svg | Tight spaces |
Usage Rules
Do
- Use SVG for all digital — never rasterize
- Clear space = height of the "E" letterform on all sides
- Min size: 20px height digital, 10mm print
- Use white variant on backgrounds darker than #666
Don't
- Add shadows, glows, outlines, or effects
- Place on busy or low-contrast backgrounds
- Rotate, stretch, squish, or distort
- Recreate with a different typeface
Brand Essence
Mission
Connect Global Majority journalists and experts with international media.
Voice
Authoritative yet approachable. The confidence of a trusted editor.
Personality
Warm, direct, empowering. An invitation from a respected colleague.
Use in footers, social bios, and collateral. Always sentence case.
Color System
Warm, grounded, editorial. Terracotta anchors. Neutrals do the heavy lifting. Restraint makes primary powerful.
Brand Colors
Backgrounds
Text & UI
Semantic
In Context
Type System
Inter for English. IBM Plex Sans Arabic for Arabic.
Phase 2
Full type scale, Arabic specimens, and code snippets. Coming next iteration.
Icon System
48 Lucide icons, click to copy SVG, organized by service area.
Phase 2
Full icon library with SVG copy, container style guide, and usage rules.
Patterns & Backgrounds
Clean, modern replacements for the parchment texture.
Phase 2
The Egab Grid, approved backgrounds, and CSS code reference.
Email Design
6 Customer.io email templates with component patterns.
Phase 2
Welcome, Pitch Matched, Newsletter, Expert Accepted, Payment, Re-engagement.
Performance Ads
Specs, creative rules, CTA copy, retargeting tiers.
Phase 2
Full spec tables, A/B testing framework, audience-specific CTAs.
Web & App
Design tokens, components, form inputs, navigation, modals.
Phase 2
Buttons, badges, spacing scale, radius, tables, sidebar nav specs.
Social Standards
6 approved templates, before/after, carousel rules, content strategy.
Phase 2
Template mockups, typography rules, photography guidelines, platform sizes.